Rugged by Design: Making LFA Work in the Clinic, at Home, and in Production

  • Insight
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Rugged by Design: Making LFA Work in the Clinic, at Home, and in Production 2

A DCN Dx Expert Insights conversation with Kellie LaRochelle, CEO of Imagene Technology

Lateral flow diagnostics succeed when they are designed for the realities of everyday use—whether in the lab, at the bedside, or on the production line. In this episode of Expert Insights, Kellie LaRochelle brings her unique perspective as a former medical laboratory scientist, primary care provider, and now CEO of Imagene Technology. She discusses the three guardrails that never change—ease of use, ruggedness, and affordability—and how they guide decisions from reagent dispensing to error-proofing tests for real-world reliability.

Listeners will hear Kellie’s practical take on avoiding complexity creep, training the next generation of diagnostics professionals, and balancing automation with skilled human oversight. She also explores how suppliers and manufacturers can support distributed strip production in resource-limited settings while ensuring performance at scale. It’s a candid and experience-rich look at how upstream choices shape downstream success—and what it takes to keep lateral flow both reliable and accessible.

Presented in partnership with Imagene Technology, Gold Sponsor of ALFC 2025 and a long-time supporter of the conference. Imagene’s IsoFlow reagent dispensing systems are used by LFA manufacturers worldwide. Podcast listeners can enjoy 10% off their ALFC registrations by using code INSIGHTS at checkout.


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